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Category: BS & B.COM Notes

MARKET SEGMENTATION

Reading Time: 5 minutes Introduction: In today’s highly competitive business landscape, understanding your target market is crucial for success. One effective strategy that enables businesses to effectively target their

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7PS OF MARKETING

Reading Time: 3 minutes Introduction: Marketing is a multifaceted discipline that plays a pivotal role in the success of any business. It involves understanding customer needs, creating compelling offers,

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STARTING A BUSINESS

Reading Time: 11 minutes Starting a business can be both exciting and intimidating. It takes a lot of hard work, dedication, and risk to turn a business idea into

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LEADER VS MANAGER

Reading Time: 3 minutes In reality, the discussion about manager and leader or management or leadership skills requires long and deep analysis and everyone has a different perspective. In

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360-DEGREE LEADERSHIP STYLE

Reading Time: 2 minutes About 360-Degree leadership style 360-degree leadership style is a unique approach to leadership that focuses on gathering feedback from all directions. This style is characterized

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SITUATIONAL LEADERSHIP STYLE

Reading Time: 3 minutes About Situational Leadership Style Situational leadership is a leadership style that involves adapting your approach to fit the specific needs of your team and the

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PATERNALISTIC LEADERSHIP STYLE

Reading Time: 4 minutes About Paternalistic Leadership Style Paternalistic leadership is leadership style is a leadership style that emphasizes a leader’s role as a parent, such as a father

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LAISSEZ-FAIRE LEADERSHIP STYLE

Reading Time: 7 minutes Laissez-faire leadership style explained. Laissez-faire leadership is a style of leadership in which team members are allowed freedom and independence to make their own decisions

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MASS MARKETING STRATEGY

Reading Time: 7 minutes What is Mass Marketing Mass marketing is a marketing strategy that involves targeting a wide audience with a generic message or product. It aims to

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Reading Time: 4 minutes Economics is the study of how individuals and societies allocate scarce resources to satisfy their needs and wants. It examines the production, distribution, and consumption of goods and services to understand and optimize economic decisions.

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