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Category: IB Business Management Notes

PATERNALISTIC LEADERSHIP STYLE

Reading Time: 4 minutes About Paternalistic Leadership Style Paternalistic leadership is leadership style is a leadership style that emphasizes a leader’s role as a parent, such as a father

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LAISSEZ-FAIRE LEADERSHIP STYLE

Reading Time: 7 minutes Laissez-faire leadership style explained. Laissez-faire leadership is a style of leadership in which team members are allowed freedom and independence to make their own decisions

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MASS MARKETING STRATEGY

Reading Time: 7 minutes What is Mass Marketing Mass marketing is a marketing strategy that involves targeting a wide audience with a generic message or product. It aims to

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Business Vs Commerce

Reading Time: 3 minutes Business involves creating, selling, and managing goods or services for profit, while commerce refers to the broader process of buying, selling, and exchanging goods or services, including all activities that support trade.

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What is Economics?

Reading Time: 4 minutes Economics is the study of how individuals and societies allocate scarce resources to satisfy their needs and wants. It examines the production, distribution, and consumption of goods and services to understand and optimize economic decisions.

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