Category: IGCSE Business Notes

PATERNALISTIC LEADERSHIP STYLE

Reading Time: 4 minutes About Paternalistic Leadership Style Paternalistic leadership is leadership style is a leadership style that emphasizes a leader’s role as a parent, such as a father

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LAISSEZ-FAIRE LEADERSHIP STYLE

Reading Time: 7 minutes Laissez-faire leadership style explained. Laissez-faire leadership is a style of leadership in which team members are allowed freedom and independence to make their own decisions

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MASS MARKETING STRATEGY

Reading Time: 7 minutes What is Mass Marketing Mass marketing is a marketing strategy that involves targeting a wide audience with a generic message or product. It aims to

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What Are The Qualities of Good Businessman

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